2025 West Side Nut Club Fall Festival Economic Impact
Results from Digital Upgrade’s advertising and social media campaigns, reported from placer.ai reporting software.
Economic Impact At A Glance
280,000+
Visitors on the street for the 2nd year in a row.
$8.3 million
Total economic impact—funded entirely through non-profit organizations.
$3.8 million
Pure non-profit food booth revenue.
$2.6 million
Nation's largest half pot.
28 Booths
Recorded RECORD sales numbers.
Website & GA4 Insights
New Users
209,450
+23.1%
Sessions per User
2.06
+2.5%
Engagement Rate
44.03%
–2.4%
Total Users
211,118
+23.6%
New Users by Medium
- Organic: 128k
- Referral: 42k
- (none): 35k
- CPC: 1.9k
- Paid: 1.9k
Organic search drove the majority of new visitors, while referrals and direct access remained important. Paid channels (CPC and other paid media) provided only around 1 % of new users, underscoring the efficiency of our organic efforts.
Total Users By Page Title
City Performance
Digital advertising reached people across the Tri‑State and beyond. The graph below shows the top fifteen cities by views.
Evansville unsurprisingly delivered the highest volume of impressions. Newburgh, Pigeon Township and Owensboro followed, proving that our campaigns effectively targeted nearby communities while also resonating in larger markets such as Louisville, Indianapolis and Chicago.
People searched for our website as a result of our advertising campaigns. The graph below shows the top fifteen cities by organic search.
Social Media Success
Views
5,665,592
Total page views (+745%)
Comments
8,041
Unique people commented
Post Reactions
50,327
Likes & other reactions
Post Shares
6,197
People shared our posts
The Fall Festival’s official Facebook page saw explosive growth in the two weeks prior to and during the 2025 festival. Our content reached more than 5 million people and generated over 64,000 interactions—evidence that our posts motivated users to explore more.
Top‑Performing Posts
| Image | Post | Date | Reach | Likes | Shares |
|---|---|---|---|---|---|
 |
“It’s like assembling the world’s largest jigsaw puzzle…” | Oct 5 2025 | 100,308 | 1,034 | 172 |
 |
Incredible crowd + perfect weather | Oct 8 2025 | 98,298 | 827 | 146 |
 |
BREAKING Fall Festival news | Oct 8 2025 | 83,854 | 742 | 68 |
 |
Free unlimited ride wristband giveaway | Oct 3 2025 | 81,432 | 688 | 907 |
 |
The Half Pot shatters records | Oct 11 2025 | 68,610 | 399 | 103 |
These posts paired engaging storytelling with timely updates. The “Free unlimited ride wristband” giveaway generated particularly high sharing (907 shares), demonstrating that contests drive viral engagement. Posts celebrating perfect weather, teasing secrets and announcing record‑breaking jackpots also attracted substantial reach.
What People Said
- Easterseals Rehabilitation Center – “We can't thank West Side Nut Club enough for their generous, life-changing support for local children with disabilities!”
- Janis Lotfalian – “Come on people!!!! This money goes to Evansville organizations. Even if you don't win the halfpot, if you live in the Evansville area you our your family or your neighbors benefit. Tahts a win!”
- Tinker Brisby – “Such an awesome event. Definitely appreciate this every year.”
- Steve Helfert – “This festival is set up, taken down and manned by a 300 man club, very well organized and managed.”
- Steve Katt – “That was a first class operation!! Everyone was helpful and polite, hope this year is a great success 💲💸💰”
- Sandi Brewster Render – “The Westside nut club is a wonderful organization that works tirelessly all year long for our community. A heartfelt thanks to all the members.”
- EvansvilleWatch – “Anything less than the return of the giant Schnucks shopping cart in the parade is unacceptable. 😉😂”
- Heather Todd Miller – “Thank you for a wonderful morning of rides and games for my son and so many other kiddos! I cannot express how kind and helpful the staff were - very much appreciated!”
- The Refugees – “We hope everyone had as much fun as we did rocking the Fall Festival! Big shoutout to Pro Audio Services for making us sound good!”
- Eric White – “WOW !! Such a great compliment to our small local company. Thank YOU for having us as part of your incredible event for several years now!”
- Cathy Jeffers Mayo – “Thank you all! I had a great week down there. Went every day except Tuesday. Until next year, so long!”
- Doris Feller Chrisco – “Exciting! It just went up by $20 as I purchased online. Thanks for the reminder!”
Half Pot Total Year-Over-Year
QR Code Scans
Munchie Map Booth Windows
1,518 scans
Half Pot Tickets Sticker
463 scans
Half Pot Info Booth Windows
326 scans
Half Pot T-Shirts
83 scans
Key Takeaways
- Record Breaking Community Giveback: $8.3 million funded entirely through non-profit organizations.
- Record Breaking Half Pot: $2.6 million funded through the half pot, making it the nation's largest half pot.
- All Time High Booth Profits: 28 booths recorded record sales numbers.
- Massive reach & engagement: Facebook reach exceeded 530k people with record‑high post clicks.
- Effective paid campaigns: A CTR of 24.26 % and over 3,900 conversions demonstrate high ad relevance.
- Optimized targeting: Evansville delivered the largest audience, but nearby towns and regional cities also converted.
- Mobile & desktop parity: Conversions split almost evenly between computers and mobile devices.
- Organic dominance: Organic search and social channels drove most website engagement.
Digital Upgrade’s 2025 marketing program delivered record‑breaking results for the West Side Nut Club Fall Festival. By blending creative social content with targeted advertising and smart SEO, we dramatically expanded reach, fueled community excitement and drove thousands of conversions. The data show a strong foundation for future campaigns—proof that thoughtful strategy and community‑focused messaging deliver measurable impact.
Term Explanations
Impressions
How many times an ad or post was displayed on users’ screens.
Clicks
The number of times users clicked on an ad or post.
CTR (Click‑through Rate)
Clicks divided by impressions, expressed as a percentage.
Reach
Unique users who saw our content.
Conversions
Completed desired actions, such as form submissions or purchases.